Marketing articles

Why Have a Marketing Plan (04/27/2012)
... A marketing plan is going to improve your chances of getting that lucky break. Remember what Thomas Jefferson said about being lucky? “I find that the harder I work the more luck I seem to have.” The first point to understand about a marketing plan is that there is a difference between a marketing strategy and a marketing plan. A marketing strategy can be defined as a summary of your company’s applications and their position as they relate to your competition. Business web directories are another great way to promote your product....

Using Animation for Effective Marketing (04/23/2012)
... This is very similar to the teaser trailer of a movie. You put your best foot forward and from that impression you entice a movie-goer to see your movie weeks or even months later because it impacted their desires and engaged their interest. Using this same analogy we can take it one step further. The visitor watches the trailer (your animation), then decides to read the full plot summary (your text), then they look to find out when and where the movie is playing (your company information), following that they go to see the movie (purchase your product or service). By including an animation on your page you have just moved a visitor to your website into a client for your company....

Top 5 Marketing Mistakes That Bleed Your Resources and What to do to Avoid Them (04/17/2012)
... -- making haphazard, reactive marketing decisions. Just like a scatterbrain lacks focus, scattergun marketing also lacks focus. Smart marketing is not trying out all of the marketing as if it were a buffet. Smart marketing is choosing the strategic marketing tactics that is best for you and works best in your industry. Tip: Have a marketing strategy session day that culminates with a 12-month written marketing plan....

5 Key Tips on How Entrepreneurs Can Understand Their Market (04/17/2012)
... To gain a better understanding of your market you want to engage in consistent communication and feedback from members of your target market. For small businesses even doing a sampling of 100 customers and prospective customers is better than putting it off until you can conduct a larger scale survey. 3. Live in the market. If you wanted to better understand the people from a different culture the most effective way is to immerse yourself in their country....

3 Key Tips to Build Effective Brand Awareness (04/17/2012)
... 2. Be consistent. You don't want to throw out different brand messages to your audience like it's the flavor of the month form of marketing. The message needs to be the same. The logo, the color schemes, the look of all your ads, brochures, websites and other marketing mediums need to be the consistent....

3 Biggest Mistakes Doing Market Research (04/17/2012)
... The larger the company, the more people you should survey. Mistake #3: They only use secondary research. Primary research is gaining first hand knowledge straight from the market group, often through focus groups and surveys. Secondary research is typically published online or accessed from library data that summarized findings from too broad of a market. While it is helpful to study the broad landscape; it is more effective to gain primary research results for your specific niche and demographics....

Give your business a powerful boost of online promotion (04/12/2012)
... Online promotion planning in New York is highly coveted and sought after by small scale, medium scale and large scale business units. Many enterprises have already opted for online marketing plan through us and are currently enjoying a number of benefits in terms of revenues and recognition. Before availing the services of any online promotion planning make sure that you identify the exact nature of business, targeted visitors, the desirable modifications required in your website appearance and your budget range. We assure you of many happy returns. http://www....

The Importance of Writing Press Releases (03/23/2012)
... Posting press releases is beneficial to not only the reader who obtains the news, but also the company that provides it. Each press release submitted shares contact information which viewers can use to locate your company's website, email, phone number or other means of information. So not only is the article providing newsworthy material that interests the reader, but it acts as a marketing tool directing people to further explore your business......

Market Smarter With E Stores (03/15/2012)
... Simply keep enough products on hand to fill orders as they come in. But in reality, having the right amount of product available requires a highly coordinated effort involving online order entry and processing; forecasting and demand planning of production quantities; customer knowledge and support; strong channel relationships; as well as reporting and analytics to help evaluate performance and plot future strategies. During the best of times, inventory management requires balancing the right amount of materials going in versus the amount of materials going out. However, a study conducted in January 2009 by IBM and Oracle reports that one in three sales and operations planning (S & OP) professionals believe the recession has caused inventory levels to increase in excess of 25 percent. In addition, more than 49 percent indicate a uniform slow- down across all product lines when asked what impact the recession has had on product demand....

Transforming Marketing Departments into Marketing Powerhouses (03/15/2012)
...O.M.) function, which directly links its marketing programs to concrete business results. Adding marketing operations management to a company's marketing mix enables it to run its marketing department as a viable, accountable business unit within the organization where people, processes and technology are fully leveraged to help make marketing outcomes more predictable. The Benefits of Marketing Operations Management (M....

Benefits of SMS Marketing (02/27/2012)
... At one time the same SMS can be sent to a large number of people. It is possible within a few minutes. The mobile phones are endowed with the option of forwarding the SMS by a single click. You have to only select the numbers that you are supposed to deal with. Benefits of SMS Marketing 1....

Most common Online Marketing Trends for Banks (02/11/2012)
... Everything is automated and made so easy. Not only do individuals get an advantage of e-banking but large companies, production units and even private and financial institution are taking advantage of World Wide Web. Salary transfers and other financial activities are taken care of so easily through e-banking system which helps save time and manpower for these companies. Now a day's Banks have also opted for Online Marketing procedures to advertise their services to their customers and the general public. The most common Online Marketing Trends for Banks is by the use of number of activities which connects the banks to its consumers....

Marketing Strategy For Small Business (02/10/2012)
... Once you have made a sale you must do all you can to build a firm and lasting relationship with your customer. If your marketing is correct you will achieve that aim. Your main interest should be to build your business to a size you are satisfied with and which generates enough profits to give you a comfortable return. If you wish, you can go on expanding your business until you're happy with the level you've reached. This situation has to be planned....

How Important branding is to Your Marketing Strategy (02/08/2012)
... The colourful brand "Heinz" sells for three times more price as compared to the economy brands. That's why these small green cans are fetching $500 millions a year off the shelves. And only possible answer is the "Branding". Most of the time we see, when we buy a brand we are not only buying a product but we are presented a lifestyle. People get familiarize with the products and establish a sense of attachment with it and when it becomes intense it is called brand loyalty....

SmartPR: The Future of Marketing Is Here (01/30/2012)
... Smart PR is a catchy term for the idea that you want to get your product or service in front of people who can and will buy it - in the most cost-effective manner possible. Some call is Buzz marketing, when everybody is talking about your product. But let's face it. Most products don't create Buzz, and those that do, tend to be large companies who end up spending lots of money to create Buzz. What every company needs to do is approach its marketing in a "smarter" and more targeted manner, starting with a PR Plan....

Reputation Preservation in a Crisis (01/30/2012)
... Johnson & Johnson had a real crisis on their hands. Tylenol was their most profitable product at the time, worth hundreds of millions of dollars in revenue This is a real crisis, and Johnson & Johnson answered the call. They gathered their top managers, legal counsel, PR and advertising counsel and went into action with a crisis communications plan that proved brilliant and restored the brand to a leadership position. It certainly wasn't cheap. The campaign to restore confidence in Tylenol cost the company about $100 million and included the possibility of changing the name altogether....

Nonprofit PR: Marketing With a Mission (01/30/2012)
... First, funding is more likely to come the way of an organization that has an image and that people know or at least have heard of. Second, donors prefer giving money to organizations that are successful, not appearing as through they are teetering on closing their doors. Nobody wants to donate money to an operation that may not exist tomorrow to carry out its mission. That's why so many nonprofits are creating and implementing campaigns to brand and position themselves. And most of all, every nonprofit rightfully seeks positive media exposure Getting the media to profile your nonprofit is not an easy task....

Cut Costs and Add Value to Your Marketing at the Same Time (01/30/2012)
... When it comes to marketing, many enterprises believe they need an in-house marketing department. This often means a marketing director, a public relations director and support staff. The costs for a full in-house marketing department include salaries, payroll taxes, health insurance, time off for sick and vacation days and providing work space. That adds up. And, when there is a business cycle that doesn't require intensive marketing the company still has to pay the salaries and benefits until the next marketing push....

Marketing Tips: Your Printed Marketing Arsenal (01/29/2012)
... Posters Posters come as the most basic marketing material you can print for your local market. Bus stops, train stations, roads and other public places typically have places where posters can be placed. This gives them a unique opportunity to capture people as they commute to their offices or schools. Posters are relatively big and of course are about a large eye catching image. If correctly designed, posters can give you marketing exposure for hundreds to thousands of local customers, especially if they are placed in right kinds of locations....

Watch The Cash Pour in With These Marketing Pointers (01/29/2012)
... Upgrade your voice mail. This component may not seem important, but if you just have a regular answering machine, you won't seem very business-like. Plus this is an easy upgrade. Even phone companies offer voice mail options. Get one with several boxes so that potential customers can press "1" to leave a message, "2" for your Web site address and email address, etc....