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Ford Windstar: Developed a dimmer switch on the overhead interior light, so sleeping kids could be transported home without being awakened by the bright light.
Wal-Mart: Created an atmosphere of immediate welcome by coming up with the idea for store greeters.
Starbucks: Features cozy chairs for lingering and offers wireless access for an office away from the office.
Bliss Spa: Staff members send patrons handwritten thankyou notes.
Les Schwab: Salespeople run out to your car to greet you and will repair your tires for free.
Sephora: Purposefully displays its selections in an accessible and inviting way and has a high number of staff on the retail floor, so women can easily test lipsticks, blush and skin care products, and feel free to ask questions.
Reflect.com: Invites you to develop and customize your own lotions and cosmetics, right down to choosing a name and picking the packaging.
Saturn: Introduced the no-dicker sticker price to appeal to women auto buyers.
TiVo: Brought television viewing back under a mother's control (among other features). Now you could record every episode of SpongeBob SquarePants and allow your kids to watch the show at your convenience.
Terry Precision Cycling: Introduced the now-famed women-specific bicycle saddle (it's the one with the hole in it), and then developed one for men as well. |