The Formula for a Great Brochure

Brochure marketing acts as a good way for companies to get a lot of information about themselves directly to their customers. Because of the format of a brochure, which is longer than something like a flyer or postcard, you're able to give people greater details about what you do and how you go about doing it.

However, if your brochure isn't written in a way that appeals to the people, no one will care enough to read it to begin with. Designing brochures doesn't have to be a difficult chore if you know the basics and be sure to stick to them.

The first is the first thing people are going to see when they pick up your brochure: the cover. Everything from the headline to the picture on the cover to the placement of your company logo is going to affect how people perceive you.

The front page is the most important for the very reason that if it isn't great, people aren't likely to bother reading on any further. You need to make sure to do more than just put your company name on the cover if you want to attract attention. Come up with a catchy headline that will encourage people to read further.

Figure out a statement or question that pertains to your industry that arouses curiosity. This is your moment to hook a person, so if you fail here, no matter how great the rest of your brochure is, people won't bother to see it. Because pictures can catch the eye faster than words it's in your best interest to include a nice color picture on the front as well. Get something that compliments your headline, and is colorful enough that people can't help but look at it.

Inside your brochure you need to be sure to write in a language people are going to be able to understand. The more technical your company is the less technical your language needs to be. Don't use insider terminology that people outside your industry won't understand.

I know this sounds obvious, but a lot of people when designing brochures simply forget that their vocabulary isn't quite the same as the people who don't work with them. Have someone who isn't as familiar with your company read through it to make sure they understand what you're trying to say.

You should also be careful to use a more conversational tone with your writing. While this is meant for business, you want to put people at ease. The more authoritative you sound the less likely it is they'll be able to connect with what you have to say. Write as if you're talking to someone else about your company.

Once all the writing is taken care of have as many people as you can proofread through it. There's nothing worse than a grammatical mistake in a brochure that you've spent a lot of money working on. It might just take an extra pair of eyes to catch all those mistakes you might've missed.

If you follow these tips when doing your brochure marketing you'll do a much better job of drawing people in and keeping their attention. When they set your brochure down, they'll know all they need to about your company to feel comfortable doing business with you.

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